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octobre, 11 2018

All about our new
GMT & Chrono Dual Time

Two new collections that you all expect! These watches will be available on Kickstarter November the 5th but in the meantime, you can find out everything about our GMT and Chrono Dual Time by reading the following lines.

From Instagram to your wrist


Not long ago, William L. 1985 launched a social media survey to present a new model playing on the emerging trend of Baselworld 2018, "Pepsi" bezel and GMT features. The project has generated considerable communitinterest and this simple Photoshop editing, posted at the time on Instagram, became a prototype, unanimously approved.

Collaborative development


All the remarks collected by sharing sketches of designs, ideas of colors or finishes allowed the project to go forward and thus the presentation of two new lines: GMT and Chrono Dual Time, featuring second time zone and chronograph.

What's planned


Beyond the emblematic red and blue model that we all have in mind, William L. 1985 offers many variations (coke, hulk or full black). All these new products are quartz watches for affordable prices. The GMT version is equipped with a Swiss Ronda movement, the Chrono Dual Time with a Japanese Miyota caliber. And the collection is starting at 149 €.

A design everyone can agree on


A reinterpretation of the iconic traveler's watch, these new models take their inspiration from the first sports pieces of the 1950s. With this new bezel, William L. 1985 strikes while retaining its signature codes and the spirit of its first chronograph: Dauphine hands, polished and brushed case or even index style.

Future essentials


This GMT (Greenwich Mean Time) function, which has become one of the references in terms of horological complications, allows the brand to open up new perspectives with a more sporty format that will undoubtedly become a must-have.

GMT, quèsaco?


The principle doesn't need any new introduction. The watch use a central hand with a triangular end to indicate the reference time ("home time") when traveling, on a scale of 24 hours, arranged on a aluminum rotating bezel. All in addition to the classic display, hour / minute, for the place where we are ("travel time").

Chrono, but not only!


For the Chrono Dual Time model, this process is available on a 12-hour bezel for a simple second time zone in addition to a chronograph with two counters, 60-minute and 24-hour, at 9 and 3 o'clock.

Technical Features




40 mm, polished and brushed 316L stainless steel

Aluminium rotating bezel / 24H or 12H

Mineral glass with anti-reflective coating

Water resistance: 10 ATM (100 meters)


Mat black or Green with white or patinated indexes

Dauphine + GMT hands with Luminova treatment


Quartz Swiss Ronda 515.24H for the GMT

Quartz Japanese Miyota 26FS for the Chrono Dual Time

GMT functions: Hour, minute, central second, GMT

CDT functions: Hour, minute, small second, chronograph, second time zone, 60-minute & 24-hour counters


Aged leather or metal three-links / 20 mm

Pin buckle or folding clasp


GMT : 149€ on leather / 199€ on metal

CDT : 199€ on leather / 249€ on metal

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